The Yates Fishing Company brand is now as fresh as the fish they sell. They are a Vancouver-based fishery that provides fresh fish caught locally and sustainably. The new company logo was created to aid their expansion from the restaurant industry into fish markets.
The logo matches their values and is inspired by their community. It emphasizes not only the products they sell but the family that sells them. The hand drawn wordmark and classic colour palette shows the hands-on and human nautre of the Yates Fishing Company.
"Dedicated to providing the commmunity with fresh and healthy fish, using 100% sustainable practices."
